DUO Reishaft Spinning

DUO Reishaft. DUO was born in Yaizu, Shizuoka Prefecture in 1995.2025 will mark our 30th anniversary. During the foundation period, DUO was merely a small venture company with just 10 staff members, including the current Chief Designer and CEO, Masahiro Adachi. Despite the headwinds of the Japanese economy being in the midst of a recession as a backlash to the bubble economy of the 1980s, DUO pushed forward with manufacturing, relying only on its belief in "Making Products of the Highest Quality". 30 years have passed, and we have produced well over 600 products, which have been sold in over 130 countries. With the OEM projects for famous domestic brands, the number of products we have been involved in will be even greater. Total number of staff members has surpassed 200, DUO has grown into one of Japan’s largest lure manufacturing companies. Although many things have changed since the foundation years, our belief in "Making Products of the Highest Quality" remains unchanged. At this turning point of our 30th anniversary, we are starting a new project. That is to design rods by ourselves that will allow anglers to control DUO lures we have created as freely and comfortably as possible. There are countless numbers of rods on the market, but none of them are designed specifically for DUO lures. Coincidentally, a rod designer who had worked on many products for Japan's leading rod brand joined DUO, and the time has come to make the project a reality. A rod series for DUO lures, designed by ourselves. This marks the start of next 30 years of our journey.

The character "零" is generally thought to mean the number 0（zero）, but its original meaning is "rain falling quietly." "雨" symbolizes rain, and "令" symbolizes a person bowing their head in prayer to Gods. In other words, it represents the moment when a wish is granted and the rain of blessings begins to fall quietly.

Just as there is no end to the tireless pursuits of anglers around the world, there is no end to our journey in creating products. The only thing that can light the way without a clear path is our belief in "Making Products of the Highest Quality".

In pursuit of that greatest moment when something is born from nothing, we will continue to strive to create products without compromise.

All models are equipped with Fuji highhardness SiC-S ring guides on lightweight titanium frames （T2 color）.